File before theory
Each module opens with a messy export, not a slide on “what is attribution.” You reconstruct the join, then we name the concept you just used.
Built for people who have to defend a number.
Apiauditgrid started because too many Thai growth teams were presenting MMP dashboards as if they were audited statements. We teach the craft between the export and the board pack: app analytics, mobile attribution reporting, and the sentences that sit under every claimed install.
Mission
Our job is not to make attribution look simpler than it is. It is to make disagreement usable. When SKAN is sparse, when a network file arrives two days late, when VAT on a Bangkok invoice does not match the MMP cost row, someone still has to publish a weekly number. We train that someone.
We stay independent of MMP vendors. Faculty may have worked inside those companies; the curriculum does not sell a stack.
Pedagogy
How a week in the studio actually runs
Marked memos
Homework is a one-page attribution memo. Faculty comment in the margin: missing window, unowned delta, ROAS shown before cost was joined.
No production logins
We never accept MMP admin credentials. If a number cannot be explained from a file you can hold, it does not enter the ledger.
Community
A quiet room of reporters, not a funnel club
Alumni stay on a private list for office-hour notes and anonymised case files. There is no public leaderboard and no badge wall. People join from in-house UA, agency analytics, and a few finance partners who want to read MMP exports without waiting for a translator.
Sessions in Klongtoey are capped so that every memo gets a human mark. Online cohorts follow the same cap. If a week is full, we wait rather than add a second teacher who has not taught the ledger.
Student journey
From first export to a number you will sign
- 01Intake note. You tell us which MMP, which stores, and whether SKAN volume in Thailand is usable. We place you in Signal Brief, Cohort Studio, or Attribution Desk.
- 02Source map. Week one produces a one-page diagram of every system that claims an install. Most teams discover a fourth source they had been ignoring.
- 03Reconciliation drill. You settle MMP versus store console within a written tolerance, then join cost. ROAS is forbidden until that join exists.
- 04Memo you can forward. The last assignment is a weekly attribution note written for a finance reader in Bangkok or Singapore, not for a media buyer.
Visit or write
Street: 36 Tangrotfaikaosaipaknam Road; City: Klongtoey; State/province/area: Bangkok; Zip code: 10110; Country calling code: +66; Country: Thailand