The Attribution Ledger
The full reporting spine: source map, SKAN windows, probabilistic remnants, cohort tables, cost join, and the weekly memo. This is the course we mark line by line.
Programmes built around exports, not slogans.
One flagship ledger course, then companion studios for SKAN, reconciliation, cohorts, and fraud signals. Fees are informational; seats are arranged by note.
SKAdNetwork Postback Studio
Conversion values, lock windows, null postbacks, and how to write channel claims when Thai iOS volume is too thin for a confident split. Included inside Cohort Studio.
MMP Export Reconciliation
MMP versus Play Console and App Store Connect. Time zones, uninstall filters, gift-card noise, and a written tolerance band with a named owner.
Cohort & LTV from Attribution Files
Retention and contribution tables built from the same export you trust for installs. No separate “BI course” — the join keys stay inside attribution.
Install Fraud Signal Reading
Click flooding, device farms, and too-fast conversion paths as reporting problems. You learn what to flag in a memo, not how to run a takedown.
Which seat fits
New to SKAN language: Signal Brief. Need marked memos and live drills: Cohort Studio. Bringing your own stack and a finance reader: Attribution Desk.